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Character, “Mashimaro” became popular after it was introduced in the form of Flash animation on the Internet in the summer of 2000.

The bold actions of the Cute Rabbit character caught the attention of the people, not only in Korea but in the entire world.  To this day, this character is increasing its position in the entire world using diverse forms as a character of Korea.

“Mashimaro” characterized by slanted eyes, plump cheek and baby face with mischievous look approaches our every day life in a familiar manner.


March 20, 2000

very bold, ability to speak impromptu in an old fox-like manner

short legs, plump body, very slanted eyes, and absence of expression on the face, which does not give out traces of what it is thinking.